Nirupam Singh (Niru)

Good morning. And welcome to the additional 41 people who signed up for this newsletter! To some level, you're passionate about motorsport. Each edition of the newsletter has 4 sections. This week. The Top Story: Alpine & JAAQ establish a mental health platform in partnership. Pre-Race Analysis: Why Teams Struggle with Fan data capture with sponsors & how to fix it. Post-Race Analysis: Why does Charles Leclerc have an ice cream brand? Podium Worthy: Information to pay attention to. If I were...

Good morning. If you have been subscribed to this newsletter since Day 1. You will notice some major design changes. Let me take you through it. To make this valuable and have some structure. Each edition will have 4 sections. The Top Story: where I give you my analysis of it. Pre-Race Analysis: What should we pay attention to Post-Race Analysis: What is the general consensus? Podium Worthy: Curated quick links to look at I hope you like it! Please let me know if you like the new change. Your...

Hey Reader It’s only right I spoke about Mclaren in this week’s newsletter. It took me back to my post 5 months ago on how Mclaren went from 5 to 47 sponsors. They have since signed 5 more. At this point, it feels weird to say 52 sponsors. I spoke about 𝐂𝐫𝐚𝐟𝐭𝐢𝐧𝐠 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐭𝐢𝐚𝐥 𝐄𝐥𝐞𝐯𝐚𝐭𝐢𝐨𝐧 𝐋𝐞𝐠𝐚𝐜𝐲 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 These are high-level terms for a good PR release. But this is not actionable. The biggest challenge for teams and drivers is STILL getting and...

Hey Reader Firstly, hello to the new people who have recently subscribed. I know you don’t see the backend, but this newsletter passed the 300 subscribers goal I wanted to reach. The next goal is 1000 subscribers. Alright, that’s the niceties out the way. You ever heard people say, “They don’t make them like they used to.” In this context, I am talking about the Ronaldinho video with Nike, released in 2005. This was the very first video to hit the 1 MILLION view count. Sometimes, to do future...

Hey Reader The title is not clickbait, but we are also not pointing fingers. I say this because of two videos. Two extremes, two ways of creating. The videos in question. A Lucozade video with Anthony Joshua (AJ) during the London Marathon Adidas commercial featuring Anthony Edwards (AE) featuring his new shoe For everyone outside of the UK, Lucozade is Gatorade in the UK. In today's newsletter, we'll discuss the challenge of copywriting in your creative. (Videos, Graphics, Images, Website)...

Hey Reader This week, I came across Pirelli Motorsport's video. Contrary to popular belief, I don't spend time on social media that much. (Although, don't check my screen time.) Anyways, this week's A&R newsletter focuses on Creative Direction for Brands. In today's newsletter, we'll tackle the challenge of creating content daily that can set you up for success in the future. Specifically the difference between educational vs entertainment content. Are you not a subscriber yet? SUBSCRIBE...

Hey Reader You can't run an 8 hour-kart race on the same set of tires. We (Track Limits) did an endurance race this past weekend. Anyways, this week's A&R newsletter focuses on Talent Development. This will be useful for people who want to work in sports or manage and guide new talent. The challenge Why it's important Common solutions My approach Are you not a subscriber yet? SUBSCRIBE The Challenge It's tough for people looking for work or freelance work, with many asking how I can level my...