Hey Reader
This week, I came across Pirelli Motorsport's video.
Contrary to popular belief, I don't spend time on social media that much. (Although, don't check my screen time.)
Anyways, this week's A&R newsletter focuses on Creative Direction for Brands.
In today's newsletter, we'll tackle the challenge of creating content daily that can set you up for success in the future.
Specifically the difference between educational vs entertainment content.
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Content Headache
Whether you like it or not, content is the name of the game. Especially if you're working in a marketing department.
It is important to understand how content has changed over the last few years and where it's going next.
(I hate being on the hamster wheel, but I have no power, so yeah..)
A solid content plan can help you drive yourself directly to your goals and increase revenue for your company or personal platform. Through constant posting for the last 10 years (yes, I am old).
I have seen creators and brands post educational vs. entertainment content. It's a constant battle I have and a challenge every company has. Very few educational creators post ONLY educational content while continuing to grow exponentially.
They either:
1. Have their audience growth slow way down
2. Mix in entertainment-style content for broader reach.
The great irony is the higher % of educational content you have, the greater the $ per follower, but the higher the % of entertaining content you have, the faster your audience grows.
If you're optimizing for agency or coaching sales in the short- to mid-term, lean heavily on the educational side. (This is where I am on my LinkedIn)
If you're optimizing for maximum reach, lean heavily on the entertainment side of things. The long-term answer is to get good at and do both.
Which is Why I love this Pirelli video
This is the video in question.
By far, their highest-performing video (as of recent)
A mix of both educational and Entertainment content. 659K views, 36.2K likes and 193 comments.
For future pacing. If your account is as large as Pirelli Motorsport (917K followers), including both formats is good.
This also tells me that audiences still want education. Imagine a new fan watching this piece of content.
A great way to build trust with fans over time.
This can also be done through email.
Solution
My solution right now on LinkedIn is to build a library of educational content, mainly because I am under 10,000 followers.
I am optimizing for my agency and leaving things more open-ended in the newsletter.
If you're creating content, either for a company or yourself. Are you leaning more toward sales and short-term results or brand building?
This would dictate your strategy.
Educational or Entertainment content.
P.S
Writing online is tough, but it has helped me launch my agency and allowed me to work with motorsport sponsors, brands, and teams. That's why I created the LinkedIn Content Library.
Which gives you 30 days' worth of content and two years' worth of learning that has already been written for you.
- The hardest part of online content is knowing what to write. This product gives you the launch pad to write and schedule out a year's worth of content to grow your business and online brand.
So that you can Create a content system of your own.
So that you can Build a habit and stay consistent.
>>> LinkedIn Content Library <<<
I am also offering 1-1 consulting calls. If you want to gain access to expert insights tailored to your motorsport business needs, I have over a decade of experience and a proven track record.
>>> Consult with Nirupam Singh <<<
If I were to dedicate the next issue of my newsletter to you and the challenge you're currently facing...what would that issue be?
Cheers, Niru
